More than half of all press releases (57 percent) sent to media outlets are ignored.
Why is that? It’s partially due to the “relations” component of media relations being lost. Media outlets are often inundated with spam press releases that miss the mark on the kinds of stories they are looking for.
But while there is no silver bullet formula to ensure a 100 percent success rate, we make it a point to continue cultivating relationships with journalists, bloggers and beat writers in an effort to get our clients coverage.
Our media relations capabilities also include:
- Public relations (branding, campaigns)
- News pitching
- Media training
- Identify target media outlets
- Scheduling & facilitating interviews
- Press tours